Working with Hello Chef since early days, for us it's been a privilege to witness the company's road to success. Recently Hello Chef has been named by LinkedIn among top 10 UAE startups of 2021. To us at FIVE Pictures success of our clients is the indicator that we do our job the right way :)
This video is a part of Unbox mealtime campaign for Hello Chef, presenting a home-cooking meal kit service to the UAE customers. The idea is to present a solution to the challenges and situations that customers find themselves facing when it comes to home cooking. "Unbox mealtime" has a double meaning - one is to literally unbox the box and the other meaning is to "solve", and "unbound" home cooking experience. Meal kit companies generally don’t do a great job at differentiating themselves or clearly communicating their USPs, this is mainly seen in their communication and copywriting, therefore it is crucial to use fresh terminology and a clearly defined offering. The idea of this campaign is to come up with an easy and relatable phrase "unbox mealtime" and unfold the meaning behind it.
Script, direction: AHAP creative house, Dubai
Production: Maksim Varfolomeev, Olga Avramenko | FIVE Pictures.

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