Years In The Field
Netflix came along, and no one’s watching the ads. So what are brands going to do? They create lots of opportunities. It’s those roughly 600 million dollars spent monthly around the world, just [funneled] into more entertaining stuff.
— Rupert Maconick, SXSW 2017 The New Hollywood: Branding a Funded Film panel
Today’s advertisement is about storytelling. It’s about wrapping your message into emotion that resonates with your audience. In most branded content so far, the agencies have been trying to please the brand, and that’s all. Now, the bar is higher. It also needs to be a good investment of time for the audience. The bait has to taste good for the fish, not the fisherman, as they say.
What You Get
Need a creative ad to help your business stand out? Or a story to engage your brand audience? Or an “Explainer” video for your product/service? We conceptualize and produce commercials, corporate videos and branded short films.
Need “Explainer” animation or want to convey and idea or a plan through graphics? We make anything from logo animation to a fully conceptualized animated video based on advanced motion graphics or stop motion.
Need to edit your footage into a great story? Or give it a stylish look? Need a compelling sound track? We know how a postproduction can change your film. We edit, color grade, create cinematic sound design, ADR, foley, and mixing, do compositing and VFX.
Need to give your brand a distinct look? Need a recognizable packaging for your product? We do digital design, logo design, branding and illustration . Need a site? We do web design and mastering too.