This is a video created to build up excitement towards the new limited range of recipes from Hello Chef, a UAE meal kit service. Produced for social media, the video targets both existing and new subscribers, bringing a sense of urgency and encouraging them to try a new product.

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Work Scope

  • Preproduction concept planning
  • On-location filming using a custom motion rig
  • Editing
  • Basic motion graphics
  • Color grading
  • Sound design
  • Short/Social media version adaptations
We use custom build motion rig and combine different filming techniques such as stop motion and slow-mo to create such videos. Here is a short behind the scenes on how it is made.
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