Unboxing the Loaded Sweet Potato recipe is an inspirational "how it's made" video of a series of social videos for Hello Chef, a UAE meal kit service. Created for Instagram reels, Facebook and TikTok, these videos are optimized for engagement and make an audience watch it till the end. To film these videos we use a custom built motion rig and a combination of filming techniques such as stop motion and slow-mo, which gives this series a distinctive look.

Work Scope

  • Preproduction concept planning
  • In-studio filming using a custom motion rig
  • Editing
  • Basic motion graphics
  • Color grading
  • Sound design
  • Short/Social media version adaptations
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