This is a social media campaign commercial, that introduces Hello Chef, a service that simplifies cooking by delivering fresh pre-portioned ingredients and delicious recipes that one can cook in around 30 minutes. The idea was to create a video that would introduce a new service concept for the region in an easy going way yet maintain a home-made feel as oppose to overly polished and orchestrated aesthetics of a typical food commercial. The campaign proved to be very successful, boosting the sales and taking the business to the next level. The video has been featured on YouTube, (over 1.7M engagements as of the writing), Facebook and Instagram.

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Work Scope

  • Preproduction concept planning
  • Scripting
  • Casting
  • Directing
  • On-location filming with lighting setup
  • Editing
  • Color grading
  • Sound design
  • Social media version adaptations
  • Video/Audio postproduction
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